|
Raymond Weil Genève ((:ʁemɔ̃ vɛːj)) is a Swiss luxury watchmaker, founded in 1976 in Geneva. It is a family company founded by Raymond Weil (1926-2014),〔(Raymond Weil at Livemint ). Retrieved 27 January 2014〕 and now managed by Olivier Bernheim (Weil's son in law) and his two sons, Elie and Pierre Bernheim. It is one of the last independent brands in the Swiss watch industry. ==History== *1976: Raymond Weil creates the company at a time when the Swiss watch industry is in turmoil due to the Quartz crisis.〔 *1982: Olivier Bernheim, Raymond Weil's son-in-law, joins the company.〔 *1983: The Amadeus collection is launched in conjunction with Miloš Forman's film of the same name.〔 *1986: Launch of the Othello collection: an ultra-thin watch(1.2mm) *1988 : Launch of the Traviata collection *1991 : Launch of the Parsifal collection.〔 *1995: Launch RAYMOND WEIL's still actual collections, Tango (one of the most famous collections). *1998: The Don Giovanni line is added to the collection. Launch of the Saxo collection.〔 *1999: The "Celebrate the moment" advertising campaign is presented, promoting RAYMOND WEIL's supposed attachment to music, art and culture worldwide. The Research & Development department is created to have full control of the watch-design process. Among other innovations, the company's R&D group created the complication for the GMT function of the famous Don Giovanni Così Grande two time zones watch and the interchangeable bracelet system for the Shine collection. *2001: RAYMOND WEIL unveils the new Othello collection. *2003: The new Parsifal collection is launched around the world.〔 *2006: Elie and Pierre Bernheim, Mr Raymond Weil’s grandsons, join the company. This same year, the Ladies' Shine collection is launched and RAYMOND WEIL is the first luxury watch brand to propose The RW Club for their fans and watch owners *2007: Launch of the Nabucco and Freelancer collections. The new brand identity, logo and “Independence is a state of mind” concept was introduced. *2009: Launch of the Ladies' Noemia collection. Creation of the Nabucco Rivoluzione limited edition. *2010: Launch of the Maestro collection. Creation of the Nabucco Va, Pensiero and Freelancer Summertime limited editions.〔 *2011: Launch of the Jasmine collection and Maestro 35th anniversary limited edition. Creation of the brand’s first moon phase complication movement. New advertising campaign and slogan: “Precision is my inspiration”.〔 *2012: Launch of a new advertising campaign depicting musical scores taking off around the brand’s latest watches. Launch of the Maestro Phase de Lune Semainer, RAYMOND WEIL’s first automatic watch with date, day, month, week number and moon phase complications.〔 * 2013: Launch of the Precision is my Inspiration brand film and accompanying microsite drawing a parallel between the composing of music and the creation of a watch. *2014: Launch of the Toccata collection. Elie Bernheim, grandson of Mr Raymond Weil takes over the management of the company. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Raymond Weil」の詳細全文を読む スポンサード リンク
|